Press release

Voluntary initiatives can lead the way to net-zero but must coordinate standards and get more businesses on board

January 30, 2024

January 30, 2024 – Voluntary standards and initiatives for carbon management (VSICMs) can help fill a legal void in climate regulations and add much-needed credibility to corporate climate action claims. However, new research shows that a lack of uptake from private sector companies and limited coordination and alignment between VSICMs are hindering their impact.

Two new reports from the International Institute for Sustainable Development (IISD) unpack and address these issues by mapping out the different types of voluntary measures that companies can use to reduce carbon emissions and outlining what more needs to be done for them to reach their potential.

“At a time when not all greenhouse gas emissions are strictly regulated across countries and sectors with the ambition required, VSICMs can provide companies with a useful roadmap for reducing their carbon emissions,” says Arturo Balderas, senior consultant on climate action. “They can also increase the transparency and credibility of their carbon management efforts and claims—helping regulators, businesses, and consumers start to distinguish real impact from greenwashing.”

But the co-existence of—and competition among—multiple standards and initiatives has created a complex landscape. IISD’s new reports help companies understand the different types of VSICMs and how they can help them advance their carbon management practices. They also outline some of the challenges that such initiatives face, alongside recommendations for addressing them.

“VSICMs need to foster substantial action and increase the number of businesses participating in their schemes to have any hope of limiting global warming to 1.5°C,” said Erika Luna, expert in sustainability standards at IISD. “A lack of data and standardization across different schemes and initiatives means that claims can sometimes be inaccurate or misleading, as well as difficult to compare.”

Validating and comparing results across schemes and initiatives is further complicated by the absence of a consistent, transparent, and traceable system to present and verify data obtained through VSICMs. This is particularly important when communicating a company’s progress in reducing its carbon emissions to the people buying or using its goods and services . IISD’s researchers are calling for a clear governance framework to promote alignment and coordination across initiatives and enhance the effectiveness and credibility of voluntary efforts in carbon management. 


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About IISD

The International Institute for Sustainable Development (IISD) is an award-winning independent think tank working to accelerate solutions for a stable climate, sustainable resource management, and fair economies. Our work inspires better decisions and sparks meaningful action to help people and the planet thrive. We shine a light on what can be achieved when governments, businesses, non-profits, and communities come together. IISD’s staff of more than 250 experts come from across the globe and from many disciplines. With offices in Winnipeg, Geneva, Ottawa, and Toronto, our work affects lives in nearly 100 countries.