Measuring to Motivate

By Jane Barr, Dave Wilkins (Interviewer), Jason E.J. Manaigre (Technical Producer) on April 25, 2011

IISD Associate Jane Barr discusses the role of sustainability indicators in motivating decision-makers to act in the best interests of the environment, the economy, and society as a whole. Effective indicators give policy-makers a clear roadmap for achieving process. Barr also addresses the role of scenarios in informing public policy.