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Strategies & tools

This part of the site presents strategies that businesses can adopt, and specific tools that they can use, to turn the principles of sustainable development into a competitive advantage.

It has been divided into four categories:

1. Guiding principles: broad-brush strategies and approaches;

2. Business tools: measures for making products and services, and the processes that deliver them, more sustainable.

3. Systems and standards: management systems designed to promote sustainable business, and certification schemes against which they can be benchmarked;

4. 'Business Strategies for Sustainable Development': a report written by IISD in conjunction with Deloitte & Touche and the World Business Council for Sustainable Development.

Many of the options outlined here are overlapping and mutually reinforcing. For instance the CERES principles have much in common with the ICC Business Charter, while environmentally-conscious manufacturing encompasses several other key disciplines such as eco-efficiency, pollution prevention and waste minimization. For this reason, a company may choose to adopt several ideas that are best suited for its needs.

Business Action for Sustainable Development

'Business Action for Sustainable Development' was launched in April 2001 jointly by the World Business Council for Sustainable Development (WBCSD) and the International Chamber of Commerce (ICC). Its objective is to ensure that business plays a full role in the summit preparations, and in the summit dialogue itself.

At the inaugural meeting of BASD, held in Paris in October 2001, business leaders came together to further discuss the role that business should be playing in the preparations for the summit. One of the aims of the meeting was to determine the best way to ensure that business interests are properly represented, and to devise a plan for representing business in Johannesburg. One of the outcomes was a decision to support grassroots development projects in Africa as the 'legacy' to leave in Africa after the Summit.

The WBCSD Business Case

Published by the World Business Counsel for Sustainable Development, the WBCSD Business Case aims to set the stage for changing business practices. The WBCSD believes that business can operate sustainably while still being commercially successful by addressing ten 'building blocks' for sustainable development.

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