IISD in the news

How visual data is propelling a new wave of climate tech

Until recently, there was no visceral sense that the largest challenge we face is fixing the planet. Responding to environmental problems was for too long viewed by big companies as a marketing strategy to target consumers who were more environmentally conscious than others. Today, the tides are, literally, changing, and sustainability is now mission critical for businesses as new wisdom has emerged that illustrates how being 'green' is a catalyst for innovation and market opportunity. 

March 6, 2022