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Sustainable Development Communications Network
Components of an Internet Communications Strategy
By Abdallah Hassan, Economic and Social Research Foundation (ESRF)
An Internet communications strategy should always include the following components:
Mission statementThis statement should give the background information and explain the need to establish the Internet services.
Objectives and goals
What is the expected impact of the site to the intended user?
Scope and coverage
Subject areas, time lines, content, etc. should all be established. It is also important to determine your geographical boundaries. Is the site intended to cover local, regional or global information?
Marketing and dissemination
The Internet communications strategy should include information on how the site is going to disseminate and market its products (e.g., through mailing lists, print materials, links, etc.).
Finance and management
The Internet communications strategy should clearly identify the source of funds and how the funds are going to be managed.
The strategy should also indicate the management of the site in relation to the overall management of the organization, and the number of staff needed along with job descriptions.
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