Communications Planning
In order to move knowledge into the hands of the people that an institution, network or partnership seeks to influence, one needs to plan and use a variety of communications approaches and tools. IISD has worked extensively on understanding how to use the Internet as a communications medium (see Internet tactics). The following presents our learnings about communications planning in general, and about specific tactics, such as the communication of data, publishing practices and media relations management.
Work in progress
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Communicating community-based monitoring science to decision-makers (coming soon)
Case study research to improve the use of community-gathered data on policy making and decision-making -
Publishing guidelines for research partnerships (coming soon)
IISD is at the early stages of preparing guidelines designed to improve collaborative publishing processes and the resulting products.
Key contributions
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Ten Questions to Guide the Development of Communications Tactics for Research Projects (2005) (PDF - 188 kb)
Based on IISD's own internal planning guide for research projects.
The following papers include discussion of specific communications tactics that networks and partnerships may find helpful:
Key Publication
Sustainability of International Development Networks: Review of IDRC Experience (1995–2005)
» Terri Willard, Heather Creech, IISD, 2006.Canada's International Development Research Centre (IDRC) has 35 years of experience in developing and sustaining international networks. In the fast-changing global context of the past 10 years, it has found that sustainability means that a network continues to function until it achieves its goals, or until its members are no longer willing or able to continue, or until it becomes irrelevant. Sustainability thus has four dimensions: time, relationships, resources and relevance. In order to be sustainable across these dimensions, network members and coordinators must cooperate in establishment of mechanisms to enable strategic management, internal management, external management and financial management. Most importantly, however, members and coordinators must possess adaptive capacity that enables them to recognize the need for change and to respond appropriately to it. More...
Our Knowledge
» Themes
- Adaptation and Risk Reduction
- Climate Change and Energy
- Economics and SD
- Foreign Investment for SD
- Governance for Sustainable Development
- Internet and Technology
- International Trade
- Measurement and Assessment
- Natural Resources
- Networks & Partnerships
- Security
- Sustainable Markets
- Tomorrow's SD Leaders
» Initiatives
- Water Innovation Centre (WIC)
- The Sustainable Commodity Initiative (SCI)
- Global Subsidies Initiative (GSI)
