Caeran

After researching the cause of her infant son's skin irritations, Sharon de Cloet founded Caeran, a manufacturer of environmentally responsible cleaning and personal care products, in 1989.

Numerous phone calls to laundry detergent manufacturers had left De Cloet frustrated. All she wanted to know was what was in laundry soap, and how she could avoid the allergy-causing ingredients. Nobody would answer her question. Finally, De Cloet met a chemist who identified the ingredients causing her son's problem - fluorescent whitening agents, enzymes and artificial perfumes - and who created a recipe for her to try.

As requests to share the recipe increased, De Cloet realized she was onto something.

Caeran now manufacturers 30 products and has a 150-person sales team across Canada.

An outspoken environmental advocate, De Cloet lists each product ingredient on the label and provides a description of each ingredient in the company catalogue. Customers receive two mailings a year, including a newsletter that focuses on environmental issues and new products.

De Cloet is dedicated to helping entrepreneurs, and gives up some of her time to mentor other business owners. She offers two training, motivation and education workshops a year for her national sales staff, and awards top performers. Recognizing the need for her own team of mentors, De Cloet organizes an annual strategy meeting to plan the company's future and to revise her business plan.

www.caeran.com
1-800-563-2974 (phone)
519-747-0951 (fax)